APPEALS TO PARLIAMENT.

Parliament

Disaster concentrates the mind wonderfully. The Shelton tragedy forced M.P.s to grapple with mental illness once more in Parliament's spring term after a long lull in which national economic troubles claimed their attention to the exclusion of almost all else. Mr. Kenneth Robinson, the Minister of Health, finally agreed ?and to be fair, without too much reluctance?to hold the Shelton inquiry in...

Advertising Appeals

Creating advertising that appeals to Chinese women

The study attempts to study Chinese women’s perception of television advertising. Thirty commercials were viewed by 58 working women and 40 full time housewives, who checked any of the 20 adjectives adopted from Aaker and Bruzzone (1981) study. Results indicated that there was great difference in their perceptions of thinking and feeling commercials. While female audiences perceived emotional a...

Cues to Deception in Public Appeals

More Power to the European Parliament

Today, the EU is no longer a mere union of states, but more and more a union of citizens. Nevertheless, European decisions are still taken almost exclusively by the states. The role of the elected European Parliament as a source of direct legitimation is underdeveloped. This role has to be further strengthened if we are to overcome the democratic deficit of the Union-through more decision-makin...